Mongabay: An article today in New Scientist shows that American consumers have a difficult time correctly identifying green companies, often confusing ‘greenwashing’ for true green credentials or not bestowing enough credit where credit is truly due. By combining data from Earthsense, which polled 30,000 Americans about on their views of ‘green’ companies, and Trucost which assesses companies global environmental impact, New Scientist was able to discover just how confused American consumers are when …