Researchers say that a “blemishing effect” takes place when a small flaw is introduced into the marketing of a product. Surprisingly, when positioned in the right way, such a flaw may improve a consumer’s overall evaluation of the item.
Researchers say that a “blemishing effect” takes place when a small flaw is introduced into the marketing of a product. Surprisingly, when positioned in the right way, such a flaw may improve a consumer’s overall evaluation of the item.