Why do consumers around the world buy luxury goods? In the U.S. it’s about hedonism. Meanwhile Germans focused on function, placing emphasis on quality standards over prestige, as did the Italians, Hungarians and Slovakians.
Why do consumers around the world buy luxury goods? In the U.S. it’s about hedonism. Meanwhile Germans focused on function, placing emphasis on quality standards over prestige, as did the Italians, Hungarians and Slovakians.