A new study reveals what happens in our brain when we decide to purchase a piece of music when we hear it for the first time. The study pinpoints the specific brain activity that makes new music rewarding and predicts the decision to purchase music.
A new study reveals what happens in our brain when we decide to purchase a piece of music when we hear it for the first time. The study pinpoints the specific brain activity that makes new music rewarding and predicts the decision to purchase music.