Small, uncertain incentives stimulate the same reward center of the brain as food, new brain-imaging research reveals. In a new article, the authors offer food for thought on why we overeat and how we can be just as happy not doing it.
Small, uncertain incentives stimulate the same reward center of the brain as food, new brain-imaging research reveals. In a new article, the authors offer food for thought on why we overeat and how we can be just as happy not doing it.