People don’t like to change; particularly as we get older, we take comfort in the status quo and start avoiding things that are new and different. As we get older we gain more power and this generally places the most conservative people in positions of authority. Let’s look at four companies this week and how they are likely to change in 2009/2010. I’m betting Friedrich Nietzche was right and “what doesn’t kill us makes us stronger,” or at least I sincerely hope that this is the case. The companies we’ll look at are Apple, Microsoft, Google and HP.
