Hoping to create a new benchmark for PC gaming, Advanced Micro Devices announced its AMD Game logo on Monday. The company said the AMD Game logo is “designed to help consumers select perfectly suited PCs for high-definition gaming.”
A PC platform with an AMD Game logo will have what AMD called a “powerful balance” of multi-core processors, high-definition digital media, and high-powered graphics processing.
As Simple as Buying a Video-Game Console
Acer, Alienware, Logitech and Microsoft are some of the companies that will support the AMD Game logo, so users can buy PCs that are ready, out of the box, for high-end gaming and entertainment. Nigel Dessau, AMD senior vice president and chief marketing officer, said the new standard “ensures consumers don’t need an enthusiast-level knowledge of PC hardware for the optimal gaming system.”
He added that the PC industry owes consumers “the same predictability, simplicity and affordability in finding a PC for gaming” that is offered in finding a video-game console. The company cited a study by Jon Peddie Research that found two-thirds of all desktop and notebook PCs sold last year had only the most basic capabilities and did not have the technology needed for a “great gaming experience.”
The AMD Game logo seeks to identify matched and tested components that meet high-end gaming needs, including the power to get through the most demanding moments of gaming action or high-definition entertainment without a lag in performance. The company said machines with the logo will let users know they can expect an “exceptional gaming experience.”
AMD Game and AMD Game Ultra
Systems with the logo will utilize such AMD technology as “true multi-core processing” with Phenom processors, the upcoming Turion Ultra processors, Athlon processors, ATI Radeon HD 3000 series graphic cards, and AMD chipsets, as well as Microsoft Direct X 10.1 graphics and support for…