With the transition to Intel complete, Apple has a new goal: Create next-generation Macs that are so fast, they outright embarrass PCs running Windows. That will create a market differentiation that will poise Apple for its next assault on Microsoft. Steve Jobs loves fast computers. For years, Jobs and his sidekick in keynote demos, Phil Schiller, showed how much faster an IBM PowerPC CPU in a Mac was than Intel CPUs in a PC at typical Photoshop tasks. The problem was that Apple couldn’t get any real market traction.