Why sell somebody else’s product line when you can do a better job offering your own? That was the question that ultimately pushed Jan Hichert, CEO of Astaro, and two other cofounders to develop their own Internet security solutions for a market they viewed as needy of attention — the small- to medium-sized business segment. Prior to deciding to go his own way, Hichert was a reseller, dealing in other vendors’ security products. However, in his view, the products were too complex to use and were aimed at the enterprise market, leaving the SMB space untapped.
