Now that you’ve done all this work to improve your technical support team, you need to let your customers know. The sales and marketing teams will do most of the work for you on this. While they may not run a campaign stating, “Hey, our support doesn’t stink anymore,” they do have a ton of automated messages and informal scripts that they can insert little announcements into. The most important script is the one I mentioned in my last article for the salespeople to use when a customer confronts them with a problem.
