Competition for building a profitable Web site is quite fierce. Yet many of us have dreams of a unique concept that will attract viewers, followed soon thereafter by advertisers. I’m not sure what percentage of aspirants succeed in this quest, but I would venture to guess that it’s a very low percentage. With the evolution of the Web to the Web 2.0, the task becomes even a bit more challenging. Though the competition is fierce in the Web 2.0 space, it’s encouraging to see a recently formed company quickly create critical mass.