Cable and high-speed ISP Charter Communications will not move forward with plans to test a service that automatically targets users with advertising based on their online surfing activity after it sparked privacy concerns. In May, Charter announced it would launch a pilot program with partner NebuAd in which deep packet inspection technology would be utilized to serve ads that would be more likely to match a user’s interests. Even though the original pilot is being put on the shelf, NebuAd will work with Charter to develop alternative solutions, noted NebuAd spokesperson Anthony Laredo.
