I’m a PC. For a long time I was fine with that. My computers booted up like molasses on a modest incline and booted down like that same molasses 20 degrees colder and 10 degrees more horizontal. But the software kept “working” from one system to the next, and I knew the rules. But then Apple started that never-ending ad campaign. It employed comic author John Hodgman and a foil to convince me that PC users are doughy glasses-wearers who look like comic author John Hodgman, while Mac users possess long hair that manages to look both clean and kempt.
