Google is ratcheting up the sophistication of its messaging and collaboration applications by adding voice and video chat to Gmail. The enhancement is in part a tactical play — Google would like to scoop up more video users among its enterprise customer base, according to Rajen Sheth, Google senior product manager. However, it is also part of a larger strategic move on the part of Google which aims to press along all points of the enterprise in order to make as many inroads as possible.
