It’s not a question of whether social networking will influence your company, customers, employees, suppliers and others, it’s a matter of when. If you haven’t committed to learn more about this area, it’s time. Deciding if social networking is going to be an asset or liability is dependent on how your company chooses to approach it. Companies who look first to their communications objectives and selectively choose which aspects of social networking can accentuate their messaging are the most successful.
