Mitek Systems, producer of image recognition software, has released its latest version of ImageNet Mobile Deposit, an application for the iPhone that allows owners of Apple’s runaway hit to deposit checks at participating banks.
Mobile Deposit scans checks and relays payments into bank accounts using the camera on the mobile phone.
Business to Consumer
From an enterprise standpoint, “We’re using the other part of the phone that practically no one else is,” says company CEO Jim DeBello. “It’s a natural fit for mobile banking providers.”
The iPhone release earlier this month was designed to push Mobile Deposit into the consumer realm.
The software’s inaugural release was unveiled in January for the BlackBerry smartphone, enabling sales and delivery personnel to deposit customer checks into their business accounts rather than heading to a branch or ATM.
“It’s a game changer for the distribution industry,” said Chris Cramer, CEO of Karl Strauss Brewing, local beer crafters.
The company’s drivers are equipped with BlackBerrys and have been using the software since the beginning of summer. First and foremost, Cramer said, company accountants no longer contend with lost or bounced checks.
A third party makes sure that there is enough cash in an account to cover the value of the check.
Cramer emphasized the product’s simplicity, noting that it took “about 30 minutes to train drivers how to use it.
The process takes four steps initiate the banking session by logging in enter the deposit amount; photograph the front and back of the check; and press “submit.”
“Instantaneous recording of transactions multiplies efficiency” for accountants and the chief financial officer, he continued. “This will be the standard. It’s something we’re all watching in the industry.” Cramer, whose company banks with Wells Fargo, declined to comment about banking fees.
Fee Structures
DeBello says Mitek is in talks with major banks and is not ready to announce which ones would…