You can’t say you were not warned or that you had no idea of what was happening. The socialization of CRM took a big step forward on Monday when Salesforce.com CEO Marc Benioff told the keynote audience at Dreamforce 2008 in San Francisco that his company has developed technology that will integrate Facebook and Salesforce.com. Amazingly, despite all of the talk about marrying social media and CRM that has taken place over the last two to three years, it was not any of the larger and older — and richer — software giants that made the announcement.
