Most people are aware that print media is in trouble. Nationally, thousands of employees of print media companies, especially newspapers, have been laid off. How do print media stay vital? Alternatively, will print media even exist 20 years from now? Print media have some pretty obvious strengths, like brand recognition. For example, take publications like The New York Times, The Washington Post, Newsweek and Time. All of these are established brands with millions of loyal readers. As to readability, I usually enjoy picking up a newspaper rather than reading its contents online.