Paul Martino, CEO of Aggregate Knowledge, describes three categories for online advertising: Rich media, video and traditional display. Based in San Mateo, Calif., Aggregate Knowledge provides technology for online advertising and search. In an ECT News Network exclusive interview, Martino discusses the present and future of the online advertising market. Online advertising trends that he sees developing now include a downturn in online advertising related directly to the slowdown in the U.S. economy and the movement of ad dollars from traditional media sources to online video.
