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January 3, 2008

SanDisk USB Drive Offers Web Backup

SanDisk has introduced a new USB flash drive that will back up files online whenever they are copied to the device. If you forget to bring the drive on a road trip, or if it is lost or stolen, you can retrieve the files through any device that has an Internet connection.

“This is true ‘set it and forget it’ data protection,” noted Hezy Rotman, the general manager of SanDisk’s USB division.

Housed in a rugged, crush-resistant metal case, SanDisk’s Cruzer Titanium Plus comes with six months of free online backup service. When that period expires, the online storage capability can be extended for $30 per year.


Password Protection, Encryption

If the user’s computing device does not have an online connection at the time new files are copied to the drive, the Cruzer’s onboard software will ensure that those files are backed up online automatically the next time an Internet connection becomes available.

Files accidentally deleted from the drive can be recovered by accessing the password-protected account on the Web. Each user’s online backup capacity matches the Cruzer’s 4 GB of physical storage capacity. Files deleted from the drive are kept online for 30 days, as long as the total amount of storage in use does not exceed the device’s capacity.

Cruzer drive users also have the option of switching on a password-protection capability that features encryption to prevent unauthorized individuals from gaining access to data in the event that the drive is lost or stolen.


The online backup service for SanDisk’s new device pairs backup specialist BeInSync with Amazon Web Services technology. BeInSync encrypts all downloads and uploads to Amazon’s servers.


Slated for March Release

Rotman predicted that the drive’s capabilities “will encourage people to use flash drives for storing important data, not just transferring files from one computer to another.”


It makes sense that…

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