Who would like to bid the highest amount for the exclusive global rights to the new domain suffix, .dubai, under ICANN’s latest policy? Such a suffix will create a powerful domain root that will corner some 180 services underneath it, like go.dubai, hotel.dubai, job.dubai, cars.dubai or fly.dubai. Who would be the next global cyber-branding leader of this new millennium? Are auctions the right methods to sell such mega marketing channels? ICANN, the Internet authority, is looking into auctioning off such popular name identities.
