The latest ICANN plan to allow the global populace to assemble an entire domain name like www.yourname.yourname as their free choice is a revolutionary and timely decision. This now opens doors to cyber-brands like “my.ibm,” “hotel.chicago,” “it.jobs,” “play.poker,” “fly.usa” or “go.dell.” Applicants will submit a non-refundable fee of $100,000 to $500,000 for each name idea, and businesses are already jumping to get started. A new study estimates that this new registration process would create $33 billion in fees in the first three years.
