The iPhone 3G’s battery life and problems with MobileMe have many favoring the older model, but lines are still forming for the 3G version. This showcases both the amazing capabilities of brilliant marketing and the risks associated with applying it to the wrong product. At the core of the iPhone’s marketing is Steve Jobs. Someone with a very similar charisma skillset, Carly Fiorina, has popped back into the news as a spokesperson for John McCain. I think it’s time to chat about the power and problems that come with excellent marketing and a charismatic personality.
