Consumers looking for information about services, products, restaurants or destinations once had to rely on expert reviewers, who would make their site visits, conduct their research, and eventually release their findings to the masses. With the growth of user-generated content, however, everyone is now an expert, or at least an expert consumer. The opinions of this new class of reviewers are only a mouse click away. Angie’s List was one of the first companies to collect and distribute consumer reviews.
