By just about any measure, the Apple iPhone App Store has been an astounding success. It reportedly did $30 million in business in its first 30 days, during which time users downloaded 60 million applications. For a store that didn’t exist before the launch of the 3G iPhone in July, that’s pretty damn impressive. Still, by lighting up the world with so many cool third-party iPhone applications, Apple has also opened the door to deeper, dumber issues — like the $999 “I Am Rich” application that eight people managed to buy before Apple had the sense to yank it from the store altogether.