Two Birmingham, UK, businessmen are taking on the might of the iPod with a new audio and video player they hope will take the world by storm. The “miShake” was launched by 24-year-old Birmingham entrepreneurs Steve Beckford and Alex Sylvester who, after running their own online gadget shop Electro Box, saw a market opportunity. Their company has exclusive rights to the miShake in the UK and is aiming to work with other overseas distributors. Beckford launched Electro Box just over a year ago after spending time traveling.
