Text editors aren’t the sexiest applications in the Apple Universe, but they have a knack for attracting loyal adherents. That’s something Bare Bones Software has been able to count on for more than a decade. The Bedford, Mass., company’s flagship product, BBEdit, is in its ninth version and is still going strong. What’s the secret to the venerable app’s longevity? “We really build for the long run,” CEO and Founder Rich Siegel told MacNewsWorld. “When we engineer a product, we’re not thinking about fads.” Bare Bones also tries to build flexibility in its offerings.