Facebook is adding support for OpenID to its Web site, allowing users access to the social media sign-on platform. Facebook is the standard’s largest relaying party — that is, the largest Web site accepting log-ins from OpenID. The move is beneficial to Facebook because a great many of its users are likely active on other social media sites, Sterling Market Intelligence Principal Greg Sterling told TechNewsWorld. Accepting OpenID “is a philosophical position that is consistent with what Facebook has been trying to achieve,” he remarked.