Ford got into the act at the 2009 Consumer Electronics Show held in Las Vegas with the debut of the next-generation of Sync, its voice-activated, in-car technology. Alan Mulally, chief executive officer at Ford, presented new features for the current version of Sync and described upcoming changes set to roll out by 2010. Sync enables Ford car owners to play music from a portable music player and make phone calls hands-free using a Bluetooth-enabled phone.
