When it comes to Web 2.0 tools and your business Web site, there’s a time and a place for everything. Web master wannabes with businesses to run often go overboard with the plethora of social networking tools at their disposal and end up wasting a lot of time and effort on frivolous undertakings. “It’s important not to get carried away and implement every last widget you can find,” said Jim Keller, CEO of Context Technology Solutions. “If it’s not going to be relevant, then you are investing time that could be better spent on other aspects of running your business.”
