A turnkey platform for delivering content on the iPhone and iPod touch will soon be delivering interactive content from its first customer, a major record company.
On Monday, Kyte launched its iPhone Apps Framework, which enables content partners to create and deliver video, chat, RSS and Twitter feeds, as well as advertising, without having to develop the delivery platform. The first content provider to use this platform is the Interscope Geffen A&M (IGA) record company, part of the Universal Music Group.
Five Bands
IGA’s first applications for the platform will promote five bands — The All American Rejects, Keri Hilson, Lady Gaga, The Pussycat Dolls, and Soulja Boy Tell ‘Em. Other functionalities include user custom branding, comments, ratings and sharing.
The videos are produced for the acts, the RSS feed will contain news about the artists, and the built-in chat and sharing promotes social marketing. Although free, the artist applications will contain advertising links to each act’s songs in Apple’s iTunes Store.
Kyte has indicated that it’s up to the licensing content partner how monetization will occur. Some partners might charge for the app and forego advertising, for instance. The apps for each act will also be available in the Apps Store.
Kyte’s business model calls for media companies like IGA to license the platform so they can deliver their content without building and hosting their own platform. The artist apps don’t provide the full songs, but promote the purchase of the songs by offering exclusive content, such as behind-the-scenes videos, chatting and snippets of songs.
‘Universal Digital Media Platform’
Daniel Graf, Kyte CEO, said, “IGA artists are using Kyte to produce authentic, raw video content every day, which keeps fans coming back again and again to see what’s new and interact with each other.” By utilizing its mobile Apps Framework, Graf added, companies have a “powerful, cost-effective…