
At four minutes and 15 seconds, a public service announcement produced in Wales, UK, clocks in at an unusually long running time, as TV spots like this one go. However, its length is not likely to be the reason why it sticks in viewers’ minds. The video, produced by the Gwent Police Department to warn against the dangers of texting while driving, is a graphic, bloody dramatization of the aftermath of a car accident caused by texting while driving — and some might say, over the top. The video starts out with three teen girls driving a car, distracted by a text they are sending.