What the hell happened to the sort of man who reads Playboy? How could he let the Internet develop into the world’s strip club — and worse — without taking Hugh Hefner’s company along for the ride? There’s no long tail for the Playboy bunny, judging from the rumored impending sale of Hefner’s company for around $300 million to Iconix, collector of apparel brands like Candies and Joe Boxer. The 83-year-old Hefner will have to spend his remaining days on Earth watching the bunny head logo he turned into a global brand show up on all manner of clothes.
