For the last decade, the PC market has kind of sucked. Against the massive growth of the ’90s, and with the exception of Apple, which didn’t do well in that decade, the PC market has been a poor reflection of the excitement that once surrounded it. Part of the problem was the focus on computation and the lack of focus on things that make computing exciting. In this respect, Apple was the exception, and that helps explain why users tend to be more excited about Apple products. They have, until now, virtually stood alone — but that is about to change.