In a bear market, nearly everyone is willing to put up with a little bull. Twitter is certainly full of it, in the form of mundane drivel, yet everyone seems to be touting it as the river of gold. “Twitter has a lot of pros, but something this effective and free has very little cons,” Lon Safko, coauthor of John Wiley’s upcoming The Social Media Bible, told TechNewsWorld. Still, given that Twitter is in large part a vast storehouse of pointless observations, can a company’s message cut through the sewage and zero in on customers?
