It’s difficult to imagine Google — the market maker and breaker of all things online-search related — ever being dislodged from its perch as king of the hill. If there were a company that could do so, it would most likely be another market maker — say, Microsoft. To be sure, Microsoft has made a number of attempts to crack the
search market, to limited success. However there has been buzz lately around its renovation of Live Search, codenamed “Kumo.”