Don’t look now, but we may be about to enter the genome-based economy. Soon, having a personalized analysis of your human genomes will be as commonplace as taking an IQ test in school. You could carry a specially-tuned smartphone able to scan the UPC of any clothing or food substance you buy. These new inventions, what Dr. Andras Pellionisz calls your “Personal Genome Assistant,” or PGA, will ferret out substances that are toxic to the one or more conditions mapped in your personalized genome report. Pellionisz is founder of HolGenTech.