You don’t have to be an Apple fanboy to rave about the coolness on display during a typical Steve Jobs keynote presentation. Sure, like any good speaker or stand-up comic, Jobs knows where his guaranteed applause/laugh lines fall during the hour or so he’s on stage, and he’s well aware of who will be doing most of the laughing, oohing and aahing. It’s better than a ’60s sitcom laugh-track. But he’s also playing to the rafters somewhat; Jobs throws in new takes on technology that will truly impress the mainstream audience, not just the tech-savvy Mac acolytes.
