Amazon’s recent announcements about versions of its electronic reader software for Macintosh computers and the hotly anticipated iPad will round out the company’s strategy to move reading from the printed page to the cloud. “We believe that long-form reading should be freed from the limitations of analog,” Amazon’s Kindle Cross Platform Director Dorothy Nicholls told MacNewsWorld. Through Amazon’s Kindle hardware or software, a reader’s options can be expanded far beyond the limitations of the printed page, she argued.