E-commerce is exploding in the early days of the holiday shopping season — and that’s before Cyber Monday. Add to that the record number of Americans who plan to shop online for one-day-only deals and free shipping, and it looks like retailers have reason to celebrate.
According to Mercent’s Retail eCommerce Performance Index for Thanksgiving Day and Black Friday 2010, online retailers saw a 32 percent sales boost over the year-ago period. Amazon.com posted a 58 percent increase on Thanksgiving Day year over year. On Black Friday, Amazon posted a 105 percent year-over-year gain.
“Although price sensitivity is still top of mind for consumers, shoppers have pent-up demand and are showing a willingness to spend online,” said Mercent CEO Eric Best. “Data shows discretionary spending is up over last year, and online shoppers are finding some of the best retail deals and promotions online, both of which are contribution factors to this year’s positive GMV results.”
Shopping from Smartphones
And that was just the beginning. Shop.org reported 106.9 million people planned to shop on Cyber Monday. That’s up from 96.5 million last year. Nearly 90 percent of retailers were offering special promotions on Monday.
“As the official kickoff to the online holiday shopping season, Cyber Monday shoppers will scour the Internet looking for holiday gifts from a variety of retailers, making sure to take note of specific prices and deals which offer them holiday savings,” said Joan Broughton, interim executive director of Shop.org.
While 89.5 percent (96 million) of Cyber Monday shoppers planned to shop from their home computer, Shop.org reported a growing number said they would shop via their smartphone. More than seven million people (6.9 percent) planned to use a mobile device for Cyber Monday shopping, nearly double the estimated four million who shopped that way last year (3.8 percent).
What’s more,…