The branding gurus at various tech companies are certainly gamblers at heart; they’re always rolling the dice when they choose names for their products. Tech reporters and bloggers clap their hands together in gleeful anticipation when they hear about a forthcoming iPad, ThinkPad, Zune, Vista or Wii — especially if said products end up sucking royally. They can imagine how much fun they would have with headlines like “ThinkPad? StinkPad!,” “Goodnight Zune,” “Vista’s Lack of Vision,” etc.
