Apple has this way of making its more devoted fans feel as though the company is giving them some sort of gift whenever it rolls out a new product. It plans a party, makes special invitations, and trots out the new inventions like it’s paying tribute to a visiting dignitary. Nobody’s giving anyone anything, of course; it’s total salesmanship. Not a bad way to go about it, though. Its next big show on Oct. 20 will apparently center on OS X and the Mac. Judging from the image on the invite, it looks like the next iteration of the Mac operating system will go by the code name “Lion.”
