Apple’s iPad is helping cool the computer industry’s netbook fever. Apple Chief Executive Steve Jobs has made no secret of his disdain for the popular, inexpensive mini-notebooks. “Netbooks aren’t better than anything. They’re just cheap laptops,” Jobs said at the Jan. 27 launch of the iPad tablet computer in San Francisco.
PC makers are starting to worry that consumers agree. The sales growth of netbooks, priced from $200 to $500 and resembling shrunk-down laptops, slowed markedly in the first quarter, according to market researcher IDC.
Netbook shipments to retailers from January through March are expected to grow 33.6 percent compared with a year ago, to 4.8 million units, IDC says. That’s significantly slower growth than in the first quarter of 2009, when netbook sales leapt 872 percent, to 3.6 million units. “Everyone tried to make these mini-notebooks out to be a different category, or different type of device,” says IDC analyst Richard Shim. “In fact, people think of them as just another type of PC.”
Falling sales aren’t the only problem dogging netbooks. There’s evidence that demand for netbook components is declining. The Web site DigiTimes reported on Mar. 30 that makers of the liquid-crystal-display panels used in netbooks are cutting production because of declining orders. PC makers including Hewlett-Packard, Dell, and Acer declined to comment on whether inventories of unsold netbooks are on the rise.
Seeking the Next Big Thing
Susie Ramirez, a spokeswoman for Intel, which makes the Atom chip used in most netbooks, declined to say whether PC makers are ordering fewer of the chips. “Things change quarter to quarter, but in the end we’re looking at hundreds of millions of netbooks that will be sold over time,” she says.
Some PC makers are starting to look past the category and divine what will next capture consumers’ attention in the portable…