Netflix is expanding its borders — literally. The Internet movie subscription service just launched its service in Canada. This is the first time Netflix has offered streaming video outside the United States.
Netflix is getting off on the right foot in Canada. The company has new license agreements with leading motion-picture studios, including Lionsgate, MGM Studios, Paramount Pictures, Sony Pictures Entertainment, Twentieth Century Fox, and Universal Pictures.
The monthly subscription is only $7.99 a month, a dollar less than its U.S. service. Consumers can also download the iPhone app for mobile streaming of thousands of movies and TV episodes. Like the U.S. subscription service, Canadian consumers will have unlimited viewing on demand.
“The future is moving to a digital model of delivery on a flat rate so that people don’t have to buy each movie every time they want to watch one,” said Rob Enderle, principal analyst at the Enderle Group. “Netflix is moving into a new market in a new way — exclusively digital. Given that Netflix is the predominant player in the DVD subscription rentals suggests that we are about to turn the page.”
Canada-Centric Content
Canadians can tap into a wide variety of programming tailored to the market, including feature films like Superbad, The Pursuit of Happyness, A Beautiful Mind, The Notebook, Elizabeth and Slumdog Millionaire. In Canada, Running Wilde will stream from Netflix on the same day the show airs on network television in the U.S.
The first five seasons of the Canadian Showcase Network’s hit “mockumentary” series Trailer Park Boys, director Mike Clattenburg’s creation about the misadventures of a group of trailer-park residents in Dartmouth, Nova Scotia, is also streaming on Netflix.
Prior season episodes of the TV series Mad Men and the hit dramas Leverage, Rescue Me, and Monk are streaming on Netflix, along with popular shows from the…