Facing competition from Amazon.com, Apple and Barnes & Noble, Sony on Wednesday released updated models of its of e-readers. But Sony is taking a different approach from its rivals with touchscreen technology on all three of its e-readers, wireless connectivity on only the higher-end model, and prices higher than market leader Amazon for two of the readers.
The new models are the five-inch Pocket Edition PRS-350, the six-inch Touch Edition PRS-650, and the seven-inch Daily Edition PRS-950. The 350 will retail for $179.99, the 650 for $229.99, and the 950 for an estimated $299.99.
Infrared Touch Technology
Only the 950 has wireless, both 3G and Wi-Fi, which is raising eyebrows among e-reader watchers. Both Amazon’s Kindle and the Barnes & Noble nook have models with built-in Wi-Fi and 3G, or just Wi-Fi. To download new books, the two lower-end Sony e-readers connect to a computer via USB.
In addition, the non-wireless Pocket Edition and Touch Edition cost more than the equivalent Kindle model. This also raises eyebrows, since the conventional wisdom has been that e-reader makers were competing to get the lowest cost, with some user surveys indicating the market would really take off when e-readers are available for under $100. The trade-off is the touch technology, with page turning by a finger swipe and a stylus, which all Sony’s e-readers now have and which Amazon’s do not. The Touch and Daily Edition models featured touchscreens in their earlier incarnations.
Amazon CEO Jeff Bezos has told news media he is wary of capacitive touch technology because it adds another screen layer and increases glare. Sony is using infrared sensors on the edge to avoid adding another layer.
The Pocket Edition PRS-350, weighing 5.64 ounces, has 2GB of built-in memory, which can store up to 1,200 e-books. A single battery charge can handle two…