Tablets are front and center at this year’s Consumer Electronics Show, and Nvidia wants to be the power behind the trendy devices. Nvidia launched its next-generation Tegra processor on Thursday, marketing it as the first processor for the mobile web and specifically designed for the high-resolution needs of tablets.
Nvidia is betting consumers are going to buy into the tablet phenomenon and its portable, high-resolution Internet experience. The new Tegra processor aims to deliver processor power by making high-speed browsing and streaming 1080p video possible. The chip also supports Adobe Flash Player 10.1 acceleration with a 3-D user interface, and offers days of battery life.
“Consumers can now get the tablet experience they’ve always dreamed of, and they can leave the power cord at home,” says Michael Rayfield, general manager of Nvidia’s mobile business. “Only Nvidia can make this happen. We’re driving tomorrow’s tablets today.”
Industry Support for Tegra
Rayfield is making the anticipated marketing-laden description for the new Tegra. But he’s not the only one bullish on the processor. Adobe is also patting Nvidia on the back for its latest effort.
“We are pleased with the quality of Flash-based videos, games and other rich web-based content that we see with Nvidia’s Tegra mobile processor,” said David Wadhwani, vice president and general manager of Adobe’s platform business. “Mobile devices like tablets, smartbooks and smartphones are now able to play smooth HD content, delivering hours of stutter-free video without draining your battery.”
Samson Hu, vice president at ASUS, also endorsed the Tegra. He said ASUS chose the Nvidia Tegra processor because it measures up to the stringent design requirements of the company’s tablets. “ASUS’ newest tablet designs are packed with innovation, demanding sophisticated graphics-processing capabilities, quick touchscreen UI performance, with very low power consumption for long battery life,” Hu said.
Year of the Tablet?
Battery life is a running…