There’s no shortage of industry associations in the tech world today, but when a new one appears focusing squarely on Linux, it’s hard not to sit up and take notice. That, in fact, is just what happened last week with the launch of Linaro, a nonprofit collaboration of high-tech firms led by ARM that aims to propel Linux further into the consumer gadget space. “As a founding member of Linaro, we are working together with the broader open source community to accelerate innovation for the next generation of computing,” said ARM CEO Warren East.