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December 6, 2010

Profile Pages Redesigned Before Facebook Interview

Your Facebook life now has a new look. On Sunday, the popular social-networking site launched a redesign of its profile pages. The launch preceded an interview with CEO Mark Zuckerberg on CBS’ 60 Minutes television program, where the redesign was discussed with reporter Lesley Stahl.

The new page design includes a listing at the top with key profile details that might, in the real world, be called “conversation starters” — including job, hometown, relationship status, college, languages spoken, and birthday. Under those items, the five most recently posted photos are shown. An “infinite scroll” feature allows visitors to browse all of a user’s photos.


‘Compelling Visual Experiences’

The redesign was also announced by engineer Josh Wiseman on Facebook’s official blog. “Now it’s even easier for you to tell your story and learn about your friends,” he wrote.

Friends can be highlighted in groups, projects under way or classes being taken can be listed, and other areas can be featured, including favorite musicians or sports teams. Wiseman noted that all interests and experiences can be represented with images, “making your entire profile a more compelling visual experience.”

Top interests can appear as a row of images, which can be dragged and dropped to put favorites first. Recently tagged photos can show a user’s latest interests. Friends can be found in ways that Facebook said are quicker than before — searching by name, hometown, school or other parameters.

According to the 60 Minutes report, the designers and coders behind the redesign worked in a “war room,” with a clock running down the time left before the deadline for launch.

The redesign of profile pages on a web site would not normally be the subject of discussion on 60 Minutes, but normally it would also not affect the lives of half a billion users, as this update…

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