Have the Facebooks and Twitters of the world passed you by? Are e-mail and telephone the primary ways you can be reached or that you reach out? If so, you’re probably wondering at this point whether it even matters be keep up with the latest social networking sites and tools. The short answer: It does — at least if your business success is tied in some part to your ability to remain accessible.
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That’s not to say, though, that all of the social networks are perfect for everyone. But if you’ve been too busy to look into them up to now, it’s probably time to see what they can do for you. The good news is that a basic understanding what these tools and sites are good for — and what they’re not — is easy to acquire. Read on to find out.
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Facebook
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Facebook has over 500 million users for a reason: it’s the single best way to get in touch — and stay in touch — with people you may have lost track of over the years — and that includes former colleagues or business associates who might be in a great position to help you when you need it.
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The key to Facebook’s success — and yours — is the site’s sheer number of users combined with its ability to hook you up with others you probably know based upon what you’ve done, where you’ve studied, where you’ve worked, and who you’ve known. Plenty of people turn to Facebook to hunt up old romantic flames or to chat with current friends and family. But there are plenty of essential business uses for Facebook as well. Keeping abreast of past co-workers and bosses, for example, could tie you in to future employment. Starting a Facebook page not only for yourself but for…