As director of marketing for the Qualcomm division that manufactures the Mirasol display technology, Cheryl Goodman is racking up the frequent flyer miles, thanks to the boom in the e-reader/tablet computer market. She’s the one who educates journalists and analysts about Mirasol’s promise of color e-reader screens, along with lower power consumption, better viewing in sunlight and a smaller environmental footprint. During the latter part of 2009, however, she noticed that her audience had grown to include information technology specialists for publishers.
